Data

Digital Games Tracking

Make the most informed business decisions with knowledge of what video and PC games hardware, software, and accessories are selling in the U.S. and Canada. This service covers all distribution channels, including online sales.

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Meta Data

We combine metadata across multiple mediums to give you a picture of the whole industry. We can compare your game to its closest competition, a larger genre, or examine its potential impact on the entire market.

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GamePulse

Keep your finger on the pulse of the video games industry with the most accurate and up-to-date information on the market. Get information on every console game product released since 2000, every PC game since 2006, and support for mobile and online/social titles. Measure consumers’ video game acquisition habits in all forms and across all platforms, and see how retail, digital, free gaming, and piracy factor into acquisition.

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U.S. Games Market Dynamics

Take a glimpse into the U.S. video games industry with key market insights and an analysis of emerging trends. An integration of POS and consumer information provides a clear picture of hardware sales, accessories, and add-on content.

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Player Engagement Tracker

Get deeper insight into gaming habits, including behavior metrics that track player retention, title cross-play, time spent, active users by title and platform, and more.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Game Evaluation

From concept to development to post-launch, get clear, focused, and data-supported feedback from our team of industry experts.

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Data Services

Additional services to assist clients with their business needs. Custom solutions can be developed to address specific requests. Delivery of assets is also available, including front covers, back covers, screenshots, and trailers, mapped to titles by platform and region.

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Custom Solutions

Our custom solution product line is structured to answer critical research questions at different stages throughout the development cycle, either through custom reports or a product lifecycle package including things like surveys, focus groups or game evaluation/mock reviews. Our products provide a framework for customized research – every report we create is tailored to our client’s specific needs.

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Analytic Reporting for POS Store Level Data

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Reports

2021 Mobile Gaming Report

Get a holistic picture of U.S. gamers by approaching the market from multiple angles. Explore the 6 overarching gaming audiences, plus targeted profiles of gamers by platform and demographic group.

2020 Gamer Segmentation Report

This report provides a comprehensive view of the U.S. gaming market by dividing the universe of gamers into segments based on their gaming motivations, behavior, preferences, and platform choices.

Evolution of Entertainment Report

Explore segmented activity profiles that reveal how consumers prioritize their spending of time and money on entertainment. Explore the areas by level of COVID-19 impact, how often consumers engage in entertainment activities by demographic audience, and where they see themselves shifting behaviors as they adjust to their new normal.

Industry Expertise

The NPD Group’s entertainment expertise ― built on best-in-class data, thought leadership, and unparalleled analytics ― equips industry leaders to grow their businesses in a rapidly changing environment. Get a holistic view across books, media entertainment, toys, and video games with robust insights and unmatched industry expertise.