Insights

View All Insights

Data

Digital Games Tracking

Make the most informed business decisions with knowledge of what video and PC games hardware, software, and accessories are selling in the U.S. and Canada. This service covers all distribution channels, including online sales.

Learn more

GamePulse

Keep your finger on the pulse of the video games industry with the most accurate and up-to-date information on the market. Get information on every console game product released since 2000, every PC game since 2006, and support for mobile and online/social titles. Measure consumers’ video game acquisition habits in all forms and across all platforms, and see how retail, digital, free gaming, and piracy factor into acquisition.

Learn more

Meta Data

We combine metadata across multiple mediums to give you a picture of the whole industry. We can compare your game to its closest competition, a larger genre, or examine its potential impact on the entire market.

Learn more

Player Engagement Tracker

Get deeper insight into gaming habits, including behavior metrics that track player retention, title cross-play, time spent, active users by title and platform, and more.

Learn more

U.S. Games Market Dynamics

Take a glimpse into the U.S. video games industry with key market insights and an analysis of emerging trends. An integration of POS and consumer information provides a clear picture of hardware sales, accessories, and add-on content.

Learn more

Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

Learn more

Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

Learn more

Game Evaluation

From concept to development to post-launch, get clear, focused, and data-supported feedback from our team of industry experts.

Learn more

Data Services

Additional services to assist clients with their business needs. Custom solutions can be developed to address specific requests. Delivery of assets is also available, including front covers, back covers, screenshots, and trailers, mapped to titles by platform and region.

Learn more

Custom Solutions

Our custom solution product line is structured to answer critical research questions at different stages throughout the development cycle, either through custom reports or a product lifecycle package including things like surveys, focus groups or game evaluation/mock reviews. Our products provide a framework for customized research – every report we create is tailored to our client’s specific needs.

Learn more

Analytic Reporting for POS Store Level Data

When you’re looking for opportunities to increase market share, grow sales territories, and localize assortment, its critical to view data through your own business lens to inform your decision-making and investments. Our Analytic Reporting provides deep dives into our point-of-sale store-level data so you can capitalize on the right opportunity, in the right place, at the right time.

Learn more

Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

Learn more
video games reports

Reports

2022 Gamer Segmentation Report

The 2022 edition of the Gamer Segmentation Report provides the most in-depth view of U.S. gamer motivations, behaviors, preferences, and platform choices based on pre-pandemic, pandemic, and post-pandemic audience measures.

Learn More

Industry Expertise

The NPD Group’s entertainment expertise ― built on best-in-class data, thought leadership, and unparalleled analytics ― equips industry leaders to grow their businesses in a rapidly changing environment. Get a holistic view across books, media entertainment, toys, and video games with robust insights and unmatched industry expertise.