Fashion Accessories
Marissa Guyduy
516-625-2203 marissa.guyduy@npd.com The NPD Group, Inc.900 West Shore RoadPort Washington, NY 11050
Read More
The Experience Effect: How Reemergence is Impacting Consumer Spend
In this article, we explore the recent consumer behavior shifts that may stick and the ones that are likely to change when we reach the new normal
Read More
NPD: As Kids Returned to School This Spring, Backpacks, Shoes, and Apparel Experienced Mini-Back-to-School Lift
Since some students began to return to school after the holidays, traditional back-to-school categories, including backpacks, children’s shoes, and apparel, experienced a back-to-school sales lift, according to The NPD Group.
Read More
NPD Group: Dressing Up Has Become About Looking – And Feeling – Good
During the recent “Future of Style” event, apparel, footwear, and beauty analysts from The NPD Group addressed the critical question: “Will consumers ever dress up again?”
Read MoreTrend Tracker
Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.
Read MoreAccount Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
Read More
NPD: As Pandemic Travel Restrictions Ease, Luggage and Swimwear Show Distinct Signs of Recovery
Pent-up demand leads to improvement in consumer spending on travel-related products.
Read MorePricing Analytics
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Read MoreSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Read MoreConsumer Tracking
Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time? The 8 million nationally-representative interviews we conduct each year enable us to measure consumers’ purchasing behavior and key attitudes across key retailers and channels (e.g. brick and mortar, online) …
Read MoreRetail Tracking
Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
Read More
Luxury spending booms in mainland China reports The NPD Group
Despite COVID-19, Chinese consumers contributed almost two-thirds of global growth in luxury spending in 2020, which already accounted for one-third of the global total.
Read More