Juvenile Products
David Riley
917-543-5465david.riley@npd.com The NPD Group, Inc.900 West Shore RoadPort Washington, NY 11050
Read MorePricing Analytics
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Read MoreSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Read MoreRetail Tracking
Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
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The NPD Group: U.S. Juvenile Products Industry Continues to Show Growth in Q1
After recapturing the losses from the initial wave of COVID-19 the U.S. juvenile products industry grew by 24% in the first quarter of 2021.
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U.S. Juvenile Products Industry Grows 6.5% in 2020, Reports The NPD Group
Dollar sales for the U.S. juvenile products industry reached $7.35 billion in 2020, an increase of 6.5% over 2019, according to The NPD Group.
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The NPD Group: U.S. Juvenile Products Industry Rebounds after Initial COVID-19 Impact
The U.S. juvenile products industry has recaptured the losses from the initial wave of COVID-19 infections, which led to widespread store and school closures across the country in March.
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3 Ways to Win Over the Thrifty Gen Z Consumer
To see what smart marketers are doing to win over Gen Z in 2019, we dug through our information assets in general merchandise, digital content, and food.
Read MoreSegment and Sell to Gen Y: 10 Ways Younger and Older Millennials Shop Differently
10 Ways Younger and Older Millennials Shop Differently The retail world is obsessed with Millennials. It wouldn’t be a normal day if newsletters, tweets, and the media didn’t overflow with headlines on the latest Millennial trend, how to “harness” their alleged power, or how to reach this malleable and unpredictable segment. Who are these Millennials? …
Read MoreGuide to Gen Z: Debunking the Myths of Our Youngest Generation
Guide to Gen Z: Debunking the Myths of Our Youngest Generation Over the past few years, public interest has shifted from Millennials to the younger kids on the block: Generation Z. Also referred to as “post-Millennials,” “the iGeneration,” and the “Homeland generation,” they’re most commonly known as—simply—“Gen Z.” Curiosity about this younger generation sprouted only a …
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