Juvenile Products

David Riley

917-543-5465david.riley@npd.com  The NPD Group, Inc.900 West Shore RoadPort Washington, NY 11050

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Guide to Gen Z: Debunking the Myths of Our Youngest Generation

Guide to Gen Z: Debunking the Myths of Our Youngest Generation Over the past few years, public interest has shifted from Millennials to the younger kids on the block: Generation Z. Also referred to as “post-Millennials,” “the iGeneration,” and the “Homeland generation,” they’re most commonly known as—simply—“Gen Z.” Curiosity about this younger generation sprouted only a …

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