Sports
Pricing Analytics
Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.
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Back-to-School 2022: Three Semesters of Spending
The 2022/2023 school year will be the first since the start of the pandemic where parents and students have certainty about going back to school for the duration of the traditional back-to-school shopping season. However, there are new factors that weren’t part of the equation in 2019 or even in 2021, which will result in …
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Retail Momentum: Ups and Downs
When retailers and manufacturers look at what’s happening across U.S. retail, beyond their own industries and categories, it’s easy to focus on the latest data and disregard the longer-term, macro-level view. Reviewing weekly or monthly sales revenue data can make it seem like everything is changing very suddenly, sometimes masking the larger business implications. But …
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How Add-on Sales Strategies Can Invigorate Fishing Equipment and Kayak Sales
Many businesses are challenged with maintaining their sales momentum in 2022 and the fishing equipment and kayak markets are no exception. U.S. sales revenue for fishing equipment declined by 14% from January through May 2022, versus the same period last year, according to Retail Tracking Service data from NPD. Fishing kayak sales declined by 38% …
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Will Prime Days 2022 Deliver?
Marshal CohenChief Industry Advisor, Retail Paul GagnonIndustry Advisor, Consumer Technology Joe DerochowskiIndustry Advisor, Home and Home Improvement Juli LennettIndustry Advisor, Toys The short answer is, yes. Despite current distractions, Marshal Cohen, chief industry advisor for NPD, expects Amazon’s Prime Days, and other promotional retailer events will have a purer promotional period than they did during …
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Heightened Focus on Health and Wellness Reshaping Apparel, Footwear, and Sporting Goods Markets, Says NPD
44% of Americans place more focus on health and wellness, than before the pandemic Port Washington, N.Y., June 14, 2022 – With 44% of U.S. consumers placing more focus on their overall health and wellness today than they did before the pandemic, apparel, footwear, and sports equipment categories rooted in comfort and outdoor lifestyles are …
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Sports Equipment Sales Spring Ahead in Q1, Led by Baseball, Lacrosse, Soccer, and Pickleball, Reports NPD
Port Washington, N.Y., April 25, 2022 – In what can be considered the most normal spring sports season in three years, baseball, lacrosse, soccer, and racquet sports equipment sales reaped the benefits of a growing sense of normalcy in the first quarter (Q1) of 2022. U.S. revenue across these core spring sports categories together increased 19%, …
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The Frequency of Most Sport Activities Increased Throughout Europe During the Pandemic
Hiking/Walking/Outdoor and Yoga/Pilates/Meditation Saw Highest Increases in Participation Port Washington, NY, April 11, 2022 – According to Sport Consumer Survey IV: Europe, the latest report from The NPD Group, sport activities such as hiking, yoga, and running were the most prominent activities in Europe* that consumers participated in during the pandemic in 2021, with football being the only sport activity to …
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NPD and IRI to Merge and Create a Leading Global Technology, Analytics and Data Provider
Combines leading CPG, general merchandise, foodservice and food consumption data capabilities to offer innovative view of total retail purchasing and consumption trends CHICAGO and PORT WASHINGTON, NY, April 7, 2022 — Information Resources, Inc. (“IRI”), a fast-growing global leader in innovative solutions and services for consumer, retail and media companies, and The NPD Group (“NPD”), a …
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The Name of the [Golf] Game
Golf equipment was one of the biggest revenue gainers across all of sports equipment during the height of the pandemic. The sport welcomed new participants, largely because it checked three boxes of human need: getting outdoors, establishing social connections amidst social distancing, and enabling wellness through physical activity. However, with consumers now looking to reestablish normal …
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Sneakernomics: Understanding Lululemon’s Female Customer
Lululemon is leaping into the footwear space, and if its athletic apparel status among women is any indication, the brand’s new launch has the potential to be another market gamechanger. I teamed up with Beth Goldstein to take a deeper dive into Lululemon’s female customers and where they shop. Through Checkout Omnichannel Tracking data from NPD, we …
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