Special Sizes Deserve Special Attention

New 2015 Women's Special Sizes Report uncovers how to reach and win loyalty from plus, petite, tall, junior, and combination apparel shoppers

Apparel marketers have long had a limited view of special-sized consumers’ unique needs and preferences. Now there’s a source for information about this important segment of the women’s apparel market.

You can use the 2015 Women's Special Sizes Report to understand how the special-sized shopper thinks, how she shops, the brands and retailers she chooses, and more. You’ll discover how special-sized women classify themselves by size, how they prefer to be marketed to, and where your best opportunities exist in this growing segment of the U.S. apparel market.

What can the report’s new consumer data and expert insights do for your business?

Preview the report now — see the 2015 study details, brands covered, and more.

Questions? Contact your NPD account representative, call us at 866-444-1411, or email contactnpd@npd.com.

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2015 Women's Special Sizes Report

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