Get to the core — explore Apple's brand appeal and consumer loyalty

Why are some consumers so willing to pay a premium for Apple-branded products?

Do certain Apple products serve as gateways to ownership of other products?

Does the path to ownership begin with lower price point devices, such as iPod, or bigger-ticket items like MacBook Air?

What traits characterize Apple owners — and non-owners?

Our new report, the Apple Ecosystem Study, answers these questions and others that have long intrigued technology marketers. Based on an online survey of both Apple owners and non-owners, it explores what’s behind Apple’s strong consumer appeal and brand loyalty, presenting insight about Apple product ownership and perceptions of the brand and its associated platforms.

What’s inside the report?

  • Product ownership at the household level
  • Paths toward and away from Apple product acquisition
  • Perceptions of Apple-branded products compared to other brands
  • Profiles of Apple product owners and non-owners

Put it to work for your business.

  • Understand the Apple buyer in order to improve positioning of competing hardware, such as PCs, tablets, and smartphones, as well as complementary products like accessories and services
  • Explore Apple’s success to reveal insights on integrating products with platforms, the importance of a unique brand identity, and more
  • Measure the extent to which this brand's most successful products are delaying — and even cannibalizing — sales of other brands and device categories

Save 10% when you order before October 30!

Learn More

Get to the core of Apple’s brand appeal and loyalty. For more information, call Charles Camaroto at 866-444-1411 or email


Save 10% when you order before October 30.

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