Back-to-School Monitor reveals best-sellers, trends to watch, and shopping dynamics
The Back-to-School Monitor delivers sales results, detail on trends, and insight on shopping dynamics to help you answer crucial marketing questions before, during, and after the back-to-school shopping season.
Leading manufacturers and retailers use it to uncover opportunities and threats, determine where consumers spend their back-to-school shopping dollars, and understand the “whys” behind back-to-school buys.
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How you can use 2012 data to plan for 2013
The Back-to-School Monitor equips you with important information about the office supplies and school supplies marketplace, including key consumer groups' shopping behaviors (and what they mean to your bottom line), channel and retailer shifts, the influence of school lists in shopping, and how school supplies fit in with other back-to-school purchasing.
How can the Back-to-School Monitor help you build your business?
- Discover your most promising opportunities and explore emerging trends
- Understand retailer and channel shifts for effective product positioning
- Get to know your core consumer groups and where they are spending, so you can adjust selling strategies and promotions
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