Back-to-School Insights Across Industries

The back-to-school season is the second-largest retail shopping season. That means it’s critical for manufacturers and retailers to understand how consumers choose where and what to purchase, what triggers their purchases, and the types of promotions most likely to capture their attention.

Our Back-to-School Report delivers a fresh look at traditional school supplies — plus all the other categories families shop for during back-to-school season, like apparel, footwear, organizational products, electronics, sports equipment, and many others. It’s the information you need to make data-driven decisions with confidence.

Get our new infographic —
Back-to-School Shopping: Looking Back to See Ahead ›

Complete the form to sample what’s inside the report: which channel wins at back-to-school time, the top three factors that influence purchases, and more!

No other source provides such a comprehensive look at shopping and purchasing behaviors for elementary, middle, high school and college-aged students across a range of industries.


Questions? Contact us at 866-444-1411 or email contactnpd@npd.com.

New Infographic:

Back-to-School Shopping: Looking Back to See Ahead

Complete the form to receive the infographic.