New BeautyTrends Direct POS

Inform business strategies that tap into the high-potential, high-growth direct-to-consumer prestige beauty market

The just-launched BeautyTrends® Direct POS service is the first source that allows you to monitor sales of fragrances, makeup, and skincare products in the rapidly-growing direct-to-consumer channel. You'll get unprecedented and timely detail, straight from our retail partners in the channel. They include a long list of leading department store websites, Internet-only retailers, and TV home-shopping retailers. NPD offers the only opportunity to get a comprehensive view of this strategically important, fast-moving market.

This new service delves deeply into the unique market dynamics of the direct-to-consumer channel. You’ll get a thorough understanding of the competitive environment and top-selling brands and products.

Free data preview — see new facts about prestige performance, share, and top divisions!

Deeper insight for better-informed business decisions

Get detail on revenue, volume, share, trends, and pricing in the direct-to-consumer market. Plan winning product distribution, pricing, and marketing strategies. Evaluate your competition . . . and maximize your direct-to-consumer market opportunities.


Questions? Contact your account representative or email contactnpd@npd.com.

Special Offer

Free Data Preview

Complete this form to receive your free report preview and details about the new service.

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