Women's Skincare: Attitudinal and Behavioral Insights

Ready to take the lead position in your skincare categories? The new 2017 Women’s Facial Skincare Consumer Report features the information and expert insights you need to outmaneuver your competition.

The report is packed with new data and fresh insights about the facial skincare products women are using, their attitudes about skincare, and detail on what motivates their purchases. Our experienced industry analysts put the data in context, offering expert perspectives on what’s happening in the market now and how it’s changing over time.

Discover what's behind women's facial skincare shopping and purchasing behavior, and see how to leverage brand awareness and buyer perceptions to generate more sales.

Get insights from the new report:
Attitudes Toward Skincare Today ›

Dive deeper into women’s attitudes toward skincare. Get the detailed consumer data and insight you need to make data-driven business decisions.


Questions? Contact your NPD account representative, call us at 866-444-1411 or email contactnpd@npd.com.

2017 Women's Facial Skincare Consumer Report

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