Explore the Bra Purchase Journey

Understand the bra purchase journey to get the right products in the right places for the right people

The new Bra Journey Insights Report shows you how women shop for bras, the steps involved, and how Millennials differ from the rest of the market.

Stay ahead of trends in the bra market and understand the levers that influence purchase decisions.

Our new Bra Journey Insights Report is designed to help you target new customer segments, inform product design, refine strategic messaging, and activate brand communication when it matters most.

The report is a new source for a detailed understanding of the complex bra purchase journey.

Get a sneak peek – The Bra Journey Report Preview

Tap into new data and expert insights: how the bra journey has changed, how Millennials engage differently, and where your best opportunities exist.

Complete the form to receive the report preview.

Questions? Contact your NPD account representative, call us at 866-444-1411, or email contactnpd@npd.com.

Preview the Report

Bra Journey Insights

Complete the form to receive the report preview.