Explore the Bra Purchase Journey

Ensure your products make the cut. Stay ahead of competitors.

To stay ahead of trends in the bra market and understand the levers that influence purchase decisions, you need a comprehensive view of women’s shopping and buying behaviors.

Our new Bra Journey Insights Report is designed to help you target new customer segments, inform product design, refine strategic messaging, and activate brand communication throughout the bra-purchasing journey. Learn how women shop for bras, what influences bra purchase decisions, and how brands influence those perceptions. It’s how to get the right products in the right places for the right people.

The report is a new source for occasion-based profiles of bra buyers and insights on consumer attitudes toward brands, retail channels, information sources, and merchandising efforts. It also delivers in-depth insight into spending, purchasing behaviors, and the importance of style, features, and construction.

Get our new white paper — Comfort Is the Common Currency In Intimates

Understand what separates Millennial bra consumers from non-Millennials. Discover what comfort means to both groups.

Complete the form to receive the white paper.


Questions? Contact your NPD representative, call us at 866-444-1411, or email contactnpd@npd.com.

New White Paper

Comfort Is the Common Currency In Intimates

Complete this form to receive the white paper.