How does your brand measure up?

New Footwear Brand Focus Report — compare your brand to key competitors

How can you move up the ranks when it comes to consumers’ favorite fashion footwear brands? In both women’s and men’s, word of mouth and recommendations are major influencers on consumer purchase decisions.

Our new Footwear Brand Focus Report shines a light on brand awareness, ownership, perceptions, purchase intent, affinity, consumer profiles, and more. With reports for both men and women (each sold separately), you'll also get a choice of five brand report cards per gender to see exclusive insights into athletic and casual/dress footwear categories.

Understand changing consumer preferences to help guide your product development and marketing efforts. Gauge consumer awareness and future purchase intent. Discover the information sources consumers rely on. Start now!

Get an example of the brand report card

Complete the form to receive your complimentary example of the brand report card. See how your brand - or your competitor's brand - is perceived by consumers, from awareness to ownership through 15 areas, including comfortable, classic, trendy, and more.


Questions? Contact your NPD account representative, call us at 866-444-1411, or email contactnpd@npd.com.

Free Brand Report Card Example

Complete the form to receive your complimentary example of the brand report card.