Do You Know How Much More Loyal Customers Are Worth in Activewear?
Scroll over the boxes to reveal the right answer.


If a woman is loyal to an activewear brand, how much more is she willing to spend for that brand compared to a brand she is not loyal to?

1.5 times as much

TRY AGAIN! Loyal customers are willing to spend more than that.

Almost twice as much

CORRECT! On average, a loyal customer will spend almost twice as much on the brand she prefers compared to a brand she purchases but is not loyal to.

Three times as much

TRY AGAIN! Not quite.

Source: The NPD Group/Brand Loyalty in Canadian Fashion

Questions? Contact The NPD Group at 866-444-1411, or email contactnpd@npd.com.