If a woman is loyal to an activewear brand, how much more is she willing to spend for that brand compared to a brand she is not loyal to?
1.5 times as much
TRY AGAIN! Loyal customers are willing to spend more than that.
Almost twice as much
CORRECT! On average, a loyal customer will spend almost twice as much on the brand she prefers compared to a brand she purchases but is not loyal to.
Three times as much
TRY AGAIN! Not quite.
Source: The NPD Group/Brand Loyalty in Canadian Fashion
Questions? Contact The NPD Group at 866-444-1411, or email firstname.lastname@example.org.