Sometimes there’s an obvious alignment between an entertainment category and a product category.
Think football players endorsing a fast food chain or a
popular beverage sponsoring a musician’s tour.
But you might be surprised — there can be big differences in how individual celebrities align with specific brands. Take two very similar athletes, both with a similar fan profile — but the fans of one player typically frequent a specific fast food chain, while the fans of the other do not. Wouldn’t you want to know that before you signed a deal?
BrandLink℠ provides a fact-based rationale for creating highly targeted marketing programs around sponsorships and endorsements.
You wouldn’t plan your media with a demo target. So why select a spokesperson based on a demo profile?