Be Surprised

Sometimes there’s an obvious alignment between an entertainment category and a product category.

Think football players endorsing a fast food chain or a popular beverage sponsoring a musician’s tour.

But you might be surprised — there can be big differences in how individual celebrities align with specific brands. Take two very similar athletes, both with a similar fan profile — but the fans of one player typically frequent a specific fast food chain, while the fans of the other do not. Wouldn’t you want to know that before you signed a deal?

BrandLink provides a fact-based rationale for creating highly targeted marketing programs around sponsorships and endorsements.

You wouldn’t plan your media with a demo target. So why select a spokesperson based on a demo profile?

Find out how major brands and advertisers, talent agencies, TV networks, studios, and music labels are using BrandLink.

Contact Alex Wassiliew at 1.866.444.1411 or alex.wassiliew@npd.com.

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