The Roller Coaster of Chicken Wing Prices

How will you address the fluctuating prices of chicken wings and their impact on marketing strategies and resulting consumer behavior?

Fluctuating bone-in wing prices and their impact on restaurants and menus had been a source of recent foodservice industry headlines (and headaches). It’s was a textbook case of demand outpacing supply. Now, wing prices are headed in the opposite direction — declining at double-digit rates.

Many restaurant operators were forced to pass along price increases to consumers. Some cut back on discounts and specials on bone-in wings. Then the market shifted again. How will restaurant operators respond to this recent price fluctuation? Are they likely to continue to promote the more profitable boneless wing or renew their focus on the bone-in version? What is the likely impact of these marketing strategies on consumer demand for bone-in and boneless wings?

Our new Chicken Wing Dilemma Report helps you make sense of the chicken wings market. You can use it to understand consumer demand for wings, explore perceptions and preferences related to bone-in and boneless wings, uncover opportunities by purchase occasion, and more. Get a winning advantage!

Get our new infographic: The Perils of Chicken Wing Pricing

Explore the popularity of chicken wings, see differences between FSR and QSR wing customers, and learn how consumers respond to boneless options.

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New Infographic:

The Perils of Chicken Wing Pricing

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