How Consumers Define Clean Eating

Growing consumer interest in “eating clean” presents a promising target

Now you can determine whether targeting clean eaters is the right move for your business. Our new report, How Consumers Define Clean Eating, sizes the clean eating market, profiles the consumers engaged in clean eating, and reveals how primary grocery shoppers shop for foods that fit into this emerging lifestyle.

You can use the report’s deep data and expert insights to understand consumer awareness of this trend and consumers’ ideas of what clean eating means. It compares clean eating to healthy eating and identifies the differences consumers perceive between the two. The report also includes trended syndicated data, so you can see how specific behaviors related to clean eating have changed over time.

Get our new infographic — Clean Eating — A Food Consumption Trend Worth Watching

Learn which food additives most concern clean eaters, the share of overall shoppers and clean eaters willing to accept some level of processing when eating clean, and more!

Complete the form to receive the infographic. It’s a great way to sample the new report’s insights.

Questions? Contact your NPD account representative, call us at 866-444-1411, or email

New Infographic

Clean Eating — A Food Consumption Trend Worth Watching

Complete this form to receive the infographic.