Deconstructing Mobile and Tablet Gaming

In-depth mobile gaming market insight for data-driven decisions

Powered by EEDAR's world-class games database and PlayerPulse consumer tracking, the Deconstructing Mobile & Tablet Gaming 2017 report helps you support strategic business and marketing decisions with confidence. Exhaustive insights into how and where mobile gamers play, combined with their top motivations for spending, make it easy to analyze genre performance and see how the market is responding to genre saturation.

The report includes demographic profiles for mobile gamers, including average age and gender breakdowns on a per-genre basis. You'll see details about how players use their devices: where and why they're gaming, how they're learning about games, and what control methods they prefer. And you can explore the most common discovery sources for mobile games, along with the most frequent factors related to player churn. The report also provides new data on mobile game genre market sizes, organized by gender, preferred device, and market share, as well as segmented response data for player spend, investment level, and gaming motivation.

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Deconstructing Mobile & Tablet Gaming 2017

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