Defining “Homemade” – A Moving Target

Discover how to make home cooking more appealing and accessible

The definition of a home-cooked meal has changed over time as new options for less-involved meal preparation have entered the marketplace. It’s a moving target – so how can you gauge what consumers want when deciding to make home-cooked meals for their families?

Our new report, What Is Homemade?, sheds light on how consumers define and view home-cooked meals. Discover what you can do to make home cooking more appealing and accessible. Find out how cooking abilities and frequency affect decisions to make homemade meals. Pinpoint what it will take to increase the incidence of consumers cooking at home.

Get a free report preview! See the top 10 reasons for not cooking at home — and more.

Complete the form to receive complimentary insights from the report.

Questions? Contact your NPD account representative, call us at 866-444-1411, or email

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What Is Homemade?

Complete this form to receive your complimentary report preview from The NPD Group.