Know What’s Worth Watching — Separate Trends From Fads

How do day-to-day eating behaviors and habits affect your business? And how can you really know who’s eating your products?

For 29 years, our Chief Industry Analyst and Vice President, Harry Balzer, has followed Americans’ eating patterns. And each year, he and a team here at The NPD Group have compiled our Annual Report on Eating Patterns in America.

This year’s report marks the 29th edition of this much relied-upon resource. It includes a special focus on the ways consumers’ desire for convenience is playing out in today’s economic environment. More than 90 percent of the nation’s top food and beverage manufacturers and restaurant operators look to Eating Patterns in America to understand not just what consumers say they are doing when it comes to food consumption, but what they really do. You can, too!

When you purchase the report, you also receive an on-site presentation that highlights this year's findings as they relate to your offerings. It’s your chance to have a  food and beverage consumption analyst help you identify exciting new product opportunities. Discover what’s worth watching, so you can make critical business decisions with confidence.

Get free insights from this year’s Eating Patterns in America — see changes in consumption of foods labeled with health benefits

Complete the form to receive your complimentary report insights. Questions? Contact your NPD account representative, call us at 866-444-1411, or email

Free Eating Patterns in America Insights

Complete this form to receive your complimentary report insights.

View last year's Table of Contents