A Generational Study: The Evolution of Eating

Now available: Unmatched data, insight on food and beverage consumption habits of Gen Z, Millennials, and Boomers

Find out how the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers – is set to change as these groups move through life stages. Our new report, A Generational Study: The Evolution of Eating, reveals whether their patterns will be similar to, or different from, those of previous generations. It’s how to develop marketing strategies and make long-range plans that position your business for growth.

The report provides a quantitative cohort analysis that examines the current and future food and beverage consumption behavior of key generational cohorts, including the future view, generational comparisons, and shift identification.

The study is built on our 30+ years of data on actual food and beverage consumption behavior. A team of food and beverage analysts add deep insights to put the data in context. Together, it adds up to a powerful new resource for industry leaders – it’s an unparalleled look at individuals by year of age, not just cohorts, covering all life stages.

Get our new infographic:
Generational Shifts in Food Consumption

Complete the form to receive the infographic. See who’s behind increased consumption of fresh vegetables, chicken – and more!


Questions? Contact your NPD account representative, call 866-444-1411, or email contactnpd@npd.com.

New Infographic:

Generational Shifts in Food Consumption

Complete this form to receive the infographic.