Protein: What’s the Buzz?

The buzz about protein is growing – consumers know it plays an important role in their diets, and many are looking in new places to get it. Many manufacturers wonder if consumers will continue to seek out new protein sources or if this is the latest nutritional fad. We went to consumers who are the primary grocery shoppers in their households to find out more.

Our new report, Protein Perceptions and Needs, shows you how to speak to consumers in an environment where multiple forms of protein compete for space on the plate. It segments consumers according to their attitudes and perceptions, so you can target the groups that offer the greatest potential for your products.

You can use this consumer information to understand specific groups and their protein consumption styles. That means you can enhance your product portfolio to address their needs, refine messaging, and increase consumers’ knowledge about the value of the proteins your products provide.

Download sample insights from the report – Importance of protein to consumers, their top protein sources, and more

Complete the form to receive your free report insights and learn more about the report.


Questions? Contact us at 866-444-1411 or email contactnpd@npd.com.

Complimentary Sample Insights:

Importance of protein to consumers, their top protein sources, and more

Complete this form for your sample insights and details about the report.