Understand the evolving QSR landscape — spending, key visit situations, food and beverage choices
A food fight is brewing — QSR, c-stores, and fast casual are competing for consumers’ away-from-home meal and snack occasions. It’s critical that you understand how consumers choose sides.
Our new report, Growing in a Fragmented Market, assesses the decision paths consumers follow when choosing QSR for a meal or snack. Discover the needs and wants each channel meets and why consumers sometimes switch from one to another. How is the QSR landscape evolving — what’s happening with spending, key visit situations, and food and beverage choices?
Get our new infographic:
The Ultimate Fast Food Fight
Find out how share, traffic, and satisfaction measure up, what consumers are ordering at c-stores, and more. Complete the form to receive your complimentary infographic.
Questions? Contact your NPD account representative, call us at 866-444-1411, or email firstname.lastname@example.org.