Attitudes, gaming behavior, usage, and spending levels of six business-critical gamer segments
Our Gamer Segmentation 2013: Who’s Playing Today? presents in-depth information and fresh perspectives, straight from gamers themselves. Use this new report to get to know the six key gamer segments: Core Console Gamers, Avid Omni Gamers, Casual Gamers, Family Gamers, Social Gamers, and Free & Mobile Gamers.
You can rely on the report’s year-over-year trend information about the key gaming behavior and profiles of these segments, and compare this information against the average gamer. Uncover differences and similarities in usage, acquisition, time spent gaming, spending behavior, genre preferences, retail preferences, and websites used to find gaming information.
Develop winning strategies. Steer your marketing program in the right direction. Reach your target consumers!