Find Out What They Said About GMOs

New report reveals what consumers think about GMOs in foods and beverages to help you manage their concerns

Consumer awareness of genetically-modified organisms (GMOs) in foods and beverages is on the rise. What is the impact on grocery-shopping and consumption behaviors?

Our new Gauging GMO Awareness and Impact report provides deep insight into this important topic. It reveals new perspectives on consumers' understanding of GMOs in foods and beverages and potential risks to your business.

The report shows where GMOs fall in the spectrum of health-related topics on consumers’ minds, the degree to which consumers avoid GMOs, and which foods are most affected by genetic modification. You’ll also discover the benefits consumers associate with GMOs in foods and beverages. Together, this information will help you position your products and refine your messaging in response to consumers’ concerns.

See inside the report — How consumers learn about GMOs, how many say GMOs have benefits, and more

For a free preview and details about the report, complete the form at left, call us at 866-444-1411, or email contactnpd@npd.com.

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How consumers learn about GMOs, how many say GMOs have benefits, and more

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