Millennials and Handbags:
What Makes a Match?

Explore the attitudes and behaviors of the Millennial handbag consumer. You can use our new report, Portrait of the Millennial Handbag Consumer, to identify new opportunities and develop marketing strategies that target this very important but hard to reach age group.

This report presents new information about shopping, purchasing, and shopper-to-purchase conversion among women in the coveted 18-to-34 age group. Get a new view of usage dynamics, what makes a "favorite handbag," attitudes about what's required to make a statement versus functionality, and more.

Free report preview! See the list of handbag brands included in this new report.

Not just Millennials . . . ask us about data and analysis for other age segments.


Complete the form at left for your free handbag brand preview and details about the report. Questions? Contact your NPD account representative, call Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.

Free Report Preview: Handbag Brands

Get a sneak peek at the list of handbag brands included in this new report!

Complete this form to get your preview and details about the report.