Explore How Kids Choose and Use CE Devices

Kids and Consumer Electronics, 2014 Edition delivers new insight on the significant role consumer electronics products play in children’s lives — and how it’s changing

Children have access to a variety of consumer electronic devices in the household, and at a younger age than ever before. This sets the stage for how they interact with technology — and traditional toys — during the childhood years. It also gives marketers a sense of what’s ahead as kids mature into adolescence and adulthood.

That’s why we’ve just released our Kids and Consumer Electronics, 2014 Edition. With trended insights back to 2011, it gives you an unprecedented look at the significant role consumer electronics (CE) products play in children’s lives today and how it’s all changing.

Looking at ownership and usage among kids ages 4 to 14, the report covers of a host of consumer electronics products — from smartphones and tablets to gaming consoles and TVs. Discover the frequency with which kids use these devices, the average age they begin using them, and more.

Get a free report preview — see which devices kids own, how they use them, changes since 2011


Complete the form to receive your complimentary insights. Questions? Contact us at 866-444-1411, or email contactnpd@npd.com.

Free Report Preview

Devices kids own, how they use them — see changes since 2011

Complete this form to receive your complimentary report preview.