Auditing American Kitchens For Over Two Decades

Understand shifts in consumer thinking and behavior – realign product and marketing strategies

Back in 1993, we started asking American consumers to tell us what’s in their pantries. Since then, our Kitchen Audit study has offered food and housewares manufacturers the most comprehensive profile of the foods, beverages, appliances, cookware, utensils, and other products used to prepare food at home. Industry leaders use these insights to understand shifts in consumer thinking and behavior and fine-tune marketing strategies to match what’s really happening in America’s kitchens.

Get a free preview! See the relationship between cooking skills and recipe usage – and more.

Put Kitchen Audit to work for your business . . .   

  • Learn more about heavy recipe-using households, to more effectively plan marketing and product development strategies
  • Examine the relationship between stocked ingredients and cooking/baking habits, to better understand your target market
  • Find out which types of dishes are more likely to be prepared using recipes, and uncover the most appropriate media outlets to present those recipes
  • Understand the penetration of appliances, cookware, utensils, and other cooking/baking items, to make winning product-development decisions

Complete the form to receive a preview of this year’s Kitchen Audit.


Questions? Contact us at 866-444-1411 or email contactnpd@npd.com.

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Kitchen Audit Insights

Complete this form to receive complimentary preview insights.