Leisure Trends and The NPD Group — Together

Building the best-ever view of the global sports and recreation marketplace

In October 2013, The NPD Group, Inc. acquired the retail sales tracking and consumer research businesses of Leisure Trends, a leader in marketing research for the sports and recreation industries.

The combined businesses will formed The NPD Group’s new Sports and Leisure Trends practice, based in Boulder, CO. The new practice provides the broadest and deepest view of the global sports and recreation marketplace. Clients can now use The NPD Group’s solutions to track trends, identify business opportunities, grow sales, and more.

The new, integrated service provides these benefits for your business:

  • More insights and stronger solutions, because now they are backed by the broadest, deepest view of the global sports and recreation marketplace
  • A much more robust look at the market, covering over 26,000 doors of distribution across a range of channels and industries
  • A product category approach to data reporting, which means you can track sales of an entire product category in its various channels of distribution, with no overlap
  • Powerful data-mining capabilities, combined with the ease of stored reports, thanks to DecisionKey

To get more information about our powerful solutions, call The NPD Group at 866-444-1411, email contactnpd@npd.com, or complete the adjacent form.

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Sports and Leisure Trends Solutions

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