Get a Clear View of the Makeup Consumer

Increased competition in the marketplace means it’s crucial to understand as much as you can about your core consumers. This year’s Makeup In-Depth Consumer Report gives you a window into the benefits consumers seek in key products. Get a deeper understanding of what the leading products offer that may represent a new opportunity for your company.

Guide product development strategies by understanding consumers' usage of specific makeup products, how frequently they use them, and what benefits are important.

Optimize product distribution plans by understanding replenishment cycles for different makeup products, where consumers shop, and their propensity to plan purchases in advance.

Ensure marketing resonates with your target consumers by understanding awareness and usage of your brand — and competitors' brands — by focusing on the demographic groups most engaged in the category.

Key makeup products explored in this report:

  • Face — foundation, blush, powder, concealer, and bronzer
  • Eye — mascara, eye shadow, and eye liner
  • Lip — lipstick, lip liner, and lip gloss

Free Makeup Data Instantly!

Complete the form above to get your free report snapshot and more information about the report. To begin the conversation right away, call Charles Camaroto at 866-444-1411 or email contactnpd@npd.com.

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Free Data

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