Make sense of the market: physical games, digital downloads, mobile devices, and your business decisions.
Physical games are still the industry mainstay, but consumer preferences are shifting. Thirty-eight percent of game purchasers who bought a game in the past three months say they'd prefer to purchase a digital game over a physical video game, up three percentage points from just a year ago.
Online Gaming 2013 is this year's edition of our much-anticipated report on the rapidly evolving world of online gaming. Now with yearly trend information, it goes beyond the basics of online gaming incidence and time and money spent. It's the industry's one-stop source for detail on how and why consumers are interacting with digital games and how the increasing popularity of mobile gaming and digital downloads affects other retail sales channels.
Identify challenges. Make the most of new opportunities. Understand what drives physical and digital gaming purchase decisions. Explore the dynamics of online and digital gaming behavior by platform and demographic group. Discover how purchase influences differ among consumer groups. Strengthen your marketing, product development, and overall online strategy.
Save 10% when you purchase by April 30, 2013
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