Track market performance, identify gaps, make better decisions, and grow your business
Foodservice manufacturers historically have not been able to gauge how their products are performing relative to competition or know the size of the industry and specific categories within it. As a result, it has been a challenge to devise effective category management, marketing, and sales strategies to grow market share.
With SupplyTrack®, foodservice manufacturers and distributors can finally view market trends, measure performance, and develop sales optimization strategies. SupplyTrack is the only monthly tracking service that codes, aggregates, and tracks every product shipped from a critical mass of leading broadline distributors to over 500,000 commercial and non-commercial operators.
Capturing over 70 percent of the broadline distribution market with over 100 categories coded and three years of trend, SupplyTrack delivers in-depth insights for categories, brands, items, product attributes, and operator segments. It covers commercial and non-commercial operators, including: casual dining bar and grill independents, QSR pizza independents, colleges and universities, lodging, hospitals, convenience stores, and more.
Broader, more in-depth coverage means more accurate and granular information, which results in better decision-making and a winning advantage.