NPD’s Exclusive UltraViolet Research Report

The NPD Group, in exclusive partnership with the DECE and clients, leads the way in understanding digital consumers and their perceptions, reactions, and usage levels of UltraViolet and other forms of digital video

UltraViolet (UV) is an important digital video initiative with significant implications for the future of home entertainment. Its success or failure could have a profound impact on the pace of transition and viability between physical (i.e., DVD and Blu-ray) and digital sales. Additionally, UV could affect the level of content interoperability between alternative digital retailers, including Amazon, Vudu, Flixster, iOS/Apple, Android/Google, and others. And UV could be the key to consumer adoption of digital video as physical sales continue to decline.

At The NPD Group, we’re leading the industry in providing visibility into UltraViolet and related digital video marketplace enablers. Our exclusive UltraViolet Research Report, a multi-client UV research study, explores awareness and adoption of UV, the consumer decision cycle, and market size and share trended across multiple waves. For UV ecosystem participants that don't sell directly to end consumers, we offer a strategic-level, streamlined report.

Understand consumer perceptions and decision patterns related to the digital ecosystem. Identify and address pain points and consumer confusion regarding UV, digital copy, and EST. Assess the market size for UV and digital content buyers — push the UV format beyond today's 16 million users!

Get a free report sample – see how UV satisfaction, future usage intent have changed

Complete the form to receive your complimentary information from the report. Questions? Contact your NPD account representative, call us at 866-444-1411,

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See how UV satisfaction, future usage intent have changed

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