The restaurant industry has become a struggle for share. To survive, it's critical that you understand how your customers allocate their restaurant dollars and how those choices have changed from one time period to the next.
NPD's Restaurant Brand Switching analysis is your indispensable solution for understanding the underlying customer dynamics behind your share gains or losses. Quantify how your customers shifted their spending and measure the effect of overall category buying behaviors like expanding or contracting consumer spending, as well as the impact of new/lost buyers on your chain. You also can use it to monitor your brand's retained volume and benchmark against your competitors in order to quantify the health of your brand.
Sample this powerful analysis in our new infographic – Chipotle Sales Decline: Where Did the Dollars Go?
How does it work? Checkout Tracking mines millions of receipts – both cash and credit – from real people to create an incomparable trove of data based on actual buyer behavior at our clients' restaurants and those of their competitors.
- Understand underlying customer dynamics behind your gains or losses
- Measure effects of overall restaurant buying changes on your business
- Analyze switching by business segments most important to you
- Monitor your brand's retained volume and benchmark against your competitors
Contact your NPD account representative, call us at 866-444-1411, or email email@example.com to learn more about NPD's Restaurant Brand Switching Analysis.