High-Potential VARS: Crack the Code, Unlock Insights

New VAR Tracking Service delivers unprecedented detail on the large and growing — but elusive — VAR market

Value-added resellers (VARs) represent significant business potential. But many technology companies tell us it's especially challenging to establish relationships with VARs. That's why we collaborated with our technology partner, CNET Content Solutions, to develop the VAR Tracking Service. It cracks the code for manufacturers in need of detailed market size and share information about VARs and the small and medium business (SMB) market that relies on them.

What could you do with monthly information that reveals market share, average selling price, channel dollars, and unit sales? This new view of the VAR channel answers your questions with deep insight into the large and growing VAR market at the category, brand, item, and feature levels. You’ll get detailed point-of-sale information straight from our panel of more than 650 VARs.

Plan your next move more effectively with reliable sales data right down to the SKU and brand. Gain insight into competitive average sales prices and VAR margins. Quantify your investments, and improve your VAR and SMB visibility. The VAR Tracking Service unlocks the fast-growing but elusive VAR channel for you. See what’s inside.

Get a free copy of our e-book, Manufacturers' VAR Strategy.

Partner Spotlight: CNET Content Solutions

CNET Content Solutions offers a set of solutions that simplify the process of obtaining and maintaining product information for resellers, distributors, manufacturers, portals, and retailers. PartnerAccess assists manufacturers in providing their customers with uninterrupted and timely access to new and updated product information. DataSource standardizes product information from multiple sources into consistent content for VARs’ electronic product catalogs. ContentCast provides enhanced manufacturer product content for retailer websites. Guided Selling tools are also available to help manufacturers and retailers up-sell and cross-sell from their electronic product catalogs.


Complete the form above for more information. To begin the conversation right away, call Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.

Special Offer:

Get a free copy of our e-book, Manufacturers' VAR Strategy.

Complete this form to let us know you’d like your copy of our free e-book and more information about the VAR Tracking Service.

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