New VAR Tracking Service delivers unprecedented detail on the large and growing — but elusive — VAR market
Value-added resellers (VARs) represent significant business potential. But many technology companies tell us it's especially challenging to establish relationships with VARs. That's why we collaborated with our technology partner, CNET Content Solutions, to develop the VAR Tracking Service. It cracks the code for manufacturers in need of detailed market size and share information about VARs and the small and medium business (SMB) market that relies on them.
What could you do with monthly information that reveals market share, average selling price, channel dollars, and unit sales? This new view of the VAR channel answers your questions with deep insight into the large and growing VAR market at the category, brand, item, and feature levels. You’ll get detailed point-of-sale information straight from our panel of more than 650 VARs.
Plan your next move more effectively with reliable sales data right down to the SKU and brand. Gain insight into competitive average sales prices and VAR margins. Quantify your investments, and improve your VAR and SMB visibility. The VAR Tracking Service unlocks the fast-growing but elusive VAR channel for you. See what’s inside.