Games Market Dynamics: U.S.

Today, gaming spans a world that extends beyond the dominant physical retail sales.

Content is being delivered on various platforms and through a growing number of digital distribution models. The NPD Group provides the only comprehensive source of measurement for these new and rapidly growing areas of consumer spending, uncovering opportunities for you to grow your business.

The games industry is undergoing an unprecedented period of transformation. Digital distribution is fundamentally changing the way content developers, publishers, and retailers connect with and deliver to consumers. The NPD Group is committed to tracking and analyzing the changes and trends in consumer spending on games.

The new Games Market Dynamics: U.S. is your single ongoing source for information about consumer spending in the U.S. for games hardware, software, and accessories. In addition to tracking new physical software, NPD now tracks the size and growth rates for consumer spend categories including used physical software, rentals, console, portable and PC digital downloads, add-on content, social network gaming, subscriptions, and mobile games.

The service leverages The NPD Group's comprehensive portfolio of point-of-sale data, consumer-based research, and industry analyst expertise. It quantifies the total size of the U.S. consumer spend, the growth rates for specific consumer spend segments, and the underlying dynamics driving today's changes and tomorrow's trends.

What can Games Market Dynamics: U.S. do for your business?

For more information, submit the form above, contact Charles Camaroto at 866-444-1411, or email

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