Get to Know the Kids in Your Pipeline

Invest in kids . . . invest in the future

Kids & Gaming surfaces new detail on gaming behavior of today's kids — they'll be your customers tomorrow, too.

Covering both traditional and non-traditional gaming devices, the Kids & Gaming 2013 Report gives you vital information about the amount of time kids ages 2 to 17 spend playing video games. It covers the specific gaming systems and devices they own and use, how they acquire games, how much they spend on their purchases, which sources of information they consult prior to purchase, licenses they would like to see in video games, their parents’ involvement in (and influence on) gaming purchases — and more.

Satisfy young customers now to retain their business in the future.

In this year’s report, our video games analysts reveal how this important market segment has evolved over the past few years. You’ll benefit from trended data from 2009 and 2011 — use it to track kids’ mobile gaming growth, digital purchasing, and other key trends.

Request our analyst briefing now.

Preview the report’s findings in a video briefing featuring our games analyst Liam Callahan. Questions? Contact Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.

Free Analyst Briefing

Complete this form for access to the complimentary briefing and more details about the report.