What's New in DecisionKey?

Introducing NPD’s DecisionKey Dashboard – Now Available on Smartphones, Tablets, Laptops, and Desktops

For the first time, you can see metrics about the industries, categories, competitors, and brands that matter to your business in a graphical view that’s easier to consume and less data-intensive.

The new DecisionKey® Dashboard highlights the data and insights you need in order to answer common business questions. It uses charts and graphs to present NPD information in a simple, intuitive, and engaging way. For convenience, the DecisionKey Dashboard is also available via mobile devices such as smartphones and tablets, for those on the go.

The launch of the DecisionKey Dashboard has begun and will continue through 2019.

Questions? Contact your NPD account representative to discuss when this enhancement will be available to you.


DecisionKey® is pleased to introduce new, easy-to-use reference guides in local languages! Located within the DecisionKey Help & Training section you can find key DecisionKey Reference Guides in Chinese, French, German, Italian, Japanese, Korean, Portuguese, Spanish, and English.

Take a look!

To access the library of multi-language reference guides go to Help & Training > Report Builder > Contents > Reference Guides (multi-language).

You can also click on the flags above or click below to access the multi-language reference guides directly from this page.

As always, should you have questions please contact your NPD account representative.


Learn how to get the most from DecisionKey.


We want your feedback. If you have any questions or comments about DecisionKey® please contact Allison Felice at allison.felice@npd.com.

DecisionKey equips you to:

Access data anywhere, as long as you have Internet access.

Search for and quickly find what you need to build a report.

Automatically update reports with new data releases.

Quickly change the look and feel of a report by clicking and dragging.

Export data conveniently, with the option to export each measure separately to Excel.

Share reports with other users in your department, company, or group.