Identify your top opportunities and threats with focused reports from NPD.
The NPD Group offers a wealth of information about “connected handheld devices” — a new segment composed of tablets and e-readers* — which are affecting sales in other technology categories. Equip yourself with the facts about this important and growing category, so you can capitalize on all your market opportunities and react quickly and more strategically to competitive threats.
Through three monthly reports, the Connected Handheld Devices Report, the Connected Handheld Accessories Report, and the Connected Handheld Cases Report, you can monitor monthly brand share of connected handheld devices, track ASP trends by brand, identify the most popular screen sizes, and learn which accessories and cases consumers are buying.
Consumer Tracking Service
Get critical insights into market trends, market size, brand and retailer shares, and more for e-readers and tablets with our newly-launched tracking service. This comprehensive compilation of consumer behavior and attitudes can drive your drive strategic planning and tactical decision-making.
SMB Technology Monitor
Be among the first to benefit from a combination of tablet sales data and details on the importance of the small-to-medium business segment. Answer questions about purchase intent, average spend, key motivators, purchase behavior, and more. You can use this information to explore behaviors and attitudes, purchase influences, category dynamics, and channel shifting in the commercial market.
Commercial Reseller and Distribution Tracking Services
Now with these point-of-sale services you can view actual sales volumes of tablet devices, monitor monthly brand share of tablet devices to see who is grabbing commercial market share in this explosive space, track ASP trends by brand and item to see if increased competition is driving price erosion, and identify which attributes consumers are purchasing most.
In-depth information that informs solid market strategies
- Get in front of the latest changes in consumer behavior, so you can more easily shift strategies, forecasts, and marketing programs to make the most of your market position
- Identify the consumer profiles of those who purchase connected handheld devices, to better target your consumer “sweet spot”
- Learn who's buying connected handheld devices, what they're buying, and how and why they intend to use them
- Find out what features drive sales and how consumers actually use their connected handheld devices — reading books, emailing, Web surfing, printing, playing games, social media, and more
Put our information on connected handhelds to work for your business.
To learn more, complete the form above or contact Charles Camaroto at 866-444-1411 email@example.com.
*Connected handheld devices category does not include Apple products.
Connected Handheld Devices: Complementary Reports!
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