The NPD Group’s new report, Inside the Home: Appliances We Own & Use, is your source for reliable data on household ownership, usage, and recent purchasing of select small and major appliance products. You’ll hear straight from consumers about their decisions related to appliances in the kitchen electrics, personal care, home environment, and laundry product segments. 

The only holistic view of the U.S. small and major appliance market

The report is based on a study with a consistent methodology across all appliance categories. That means you get a synchronized view of all appliances. And if you operate in multiple segments or categories, you can view data on your entire portfolio.

NPD’s deep dive into home appliance ownership, usage, and recent purchasing

  • Investigate the gap between ownership and usage of similar categories to uncover your most promising opportunities
  • Determine how likely consumers are to purchase and own multiple products within similar segments
  • Plan product development in existing, similar, and new categories

Contact us by August 31, 2010, and get a complimentary ownership
demographic profile for the category you choose.

For more information, submit the form above, or contact Charles Camaroto at 866-444-1411 (

FREE! Ownership Demographic Profile

Just complete and submit this form to let us know you’d like more information and your free profile.

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