Kitchen Audit
Learn why Kitchen Audit information should be a key ingredient in your product and recipe development decisions

Since its inception in 1993, our Kitchen Audit study has offered food and housewares manufacturers a comprehensive profile of the foods, beverages, appliances, cookware, utensils, and other cooking materials used in U.S. home kitchens. It also identifies recipe-using households, reveals their recipe sources, and uncovers emerging ingredient and housewares habits and practices.

Kitchen Audit helps you understand current consumer behaviors, so you can refine your marketing strategies and . . .  

    ■ Identify heavy recipe-using households, their recipe sources, and emerging ingredient and housewares trends to more effectively plan marketing and product development strategies
    ■ Find out which types of dishes are most likely to be prepared using recipes, and uncover the most appropriate media outlets to present those recipes
    ■ Understand the relationship between stocked ingredients and cooking and baking habits
    ■ Evaluate the penetration of appliances, cookware, utensils, and other cooking/baking items to make better product development decisions

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