Dig into the cooking, dining, and eating behaviors of the largest and fastest-growing minority group in the U.S.
The NET® Hispanic Study delivers the critical insight you need to understand the largest and fastest-growing minority group in the U.S. Use it to explore current food and beverage-related behaviors among key Hispanic population segments, viewing the data by language preference, level of acculturation, country of origin, and more. And understand how these behaviors have evolved.
Five years ago, we conducted the first in-depth study of Hispanics in the U.S. to capture their at home and away-from-home eating habits. It was the first study of its kind to benchmark Hispanic food-related behaviors against those of non-Hispanics, revealing important similarities and differences.
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Are you doing enough to win business from this key consumer group?
To help you make important decisions based on accurate, relevant information, we track both English-speaking and Spanish-speaking Hispanic households and different acculturation levels. That means you get a comprehensive view of various segments within this influential consumer group, so you can understand detailed consumption habits, including:
- Consumption location: in-home, carried-from-home, and away-from-home behaviors
- How foods are used: end dish, ingredient, and topping use, plus composition of homemade foods
- Consumption situation: meal occasion (breakfast, lunch, dinner, snack), weekday/weekend, special occasions, and season
- Preparation methods: appliances and preparation methods used
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