SMBs are buying technology.
How can you win more of their purchases?

Tablet purchase intent by company size over next 12 months


Source: The NPD Group/SMB Technology Monitor/April 2011
This information is based on an online survey of SMB technology decision-makers. “SMB” indicates a business with fewer than 1,000 employees.

The new SMB Technology Monitor presents detail on the important small to medium business (SMB) market segment. Its interactive features let you filter the information the way you want to see it.

 

You can use it to answer these questions and many more:

  • What are the electronics product purchase intentions for SMBs, and how have they changed since last year?
  • How much will SMBs spend in the next quarter, by product category and company size?
  • What are the key motivations for a planned increase or decrease in purchasing? How are they different by highest and lowest spenders?
  • Do SMB purchase behaviors differ by company size, U.S. region, or vertical market?

Now you can benefit from SMB Technology Monitor reports and use the information to explore behaviors and attitudes, purchase influences, category dynamics, and channel-shifting in the commercial market.

Put the SMB Technology Monitor to work for your business.
Sample the data!  Complete the form above to download a free report.

Learn more. Complete the form above, call Charles Camaroto at 866-444-1411, or email contactnpd@npd.com.

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