Learn how Apple's iPad and other tablets are changing the technology marketplace
Technology companies are clamoring for information about the burgeoning tablet market and how tablets’ impressive adoption rates may be affecting other categories. Now the Tablet Adoption and Insights Report details how purchase motivators, attitudes, and usage dynamics are shifting as the tablet market evolves. It also explores trended information to help you plan for the future and examines tablet accessories, including differences between iPads and non-iPad tablet accessories.
What's inside the report?
- What are the differences between Apple’s iPad and non-Apple tablets, in terms of price, product/attribute preference, usage model, purchase motivation, and consumer demographics?
- What are the top reasons consumers are interested in owning a tablet?
- What are your key competitive opportunities related to tablets?
- How do consumers expect to use their tablets before buying them, and how do they actually integrate them into their lives?
- How are tablets affecting the purchase and use of notebooks, desktop computers, mobile phones, and other technology products?
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