Health & wellness is a constantly moving target with consumers, especially since the start of the COVID period. What they want, what they want to avoid, and their relationship with foods are in flux.
This report, America’s Health Pulse, provides a clear picture of the current and emerging landscape for health and wellness. With in-depth insights from NPD’s vast collection of data sources, this report can be used to
- Minimize risk to innovation plans by understanding which behaviors have growth potential for your target audience
- Uncover opportunities for your portfolio by identifying gaps between consumer nutrition goals and actual nutrient intake
- Develop messaging to align with nutrition strategies that your target consumers are pursuing and the foods and beverages they are choosing
- Guide innovation strategies by uncovering emerging substances consumers use to naturally enhance their health to guide innovation strategies