Homemade baking was traditionally reserved for special moments and social occasions, but the pandemic gave consumers the time necessary to bake habitually. This report is the key to understanding the current baking behaviors vs. pre-COVID, along with who and what are driving these shifts. With unparalleled data and expert insights, you can align your business with the biggest growth opportunities in baking.
Our Baking – Yesterday, Today, and Tomorrow report can help you develop targeted products and recipes that best align with your customers by:
- Identifying the top bakeware items consumers keep on-hand and the appliances gaining in popularity
- Providing an outlook for homemade baked goods, including three-year forecasts identifying the consumer segments that will drive trends in the future
- Defining homemade baked good consumers: who they are and how their attitudes and behaviors differ by generation
- Sizing the behavior of homemade baked good consumption and the foods that drive each daypart