Many of us plan to make up for last year’s more subdued celebrations this holiday season. We’ll be hosting larger gatherings, entertaining more, and buying gifts. And, helping to make all of these festive activities extra special is the home industry.
From housewares and appliances for baking and food prep; beverageware and tabletop for entertaining; vacuums and other home environment products to get our homes clean and safe for company; bedding and bath for guests; and personal care products to get ourselves polished and groomed, the home industry is there for us. These and other home products will also make the perfect gifts (but I’m biased).
Amping up the celebrations
We missed not having our holiday traditions last year and will bring them back in more significant ways. With more people vaccinated, many are planning to entertain more and increase the size of their holiday meals and parties. These holiday activities will benefit sales of bakeware, beverageware, tabletop, cookware, cutlery, alcohol-related drink makers, and home soda machines.
A clean, warm home environment
We’re still amid a pandemic and want to make sure our homes are clean and safe for family and guests. Helping with these efforts will be robotic vacuums, air purifiers, bare floor cleaners, deep carpet cleaners, and stick vacuums. We will also want our overnight guests to feel comfortable and pampered, providing a need for bedding and bath essentials.
Personally polished and groomed
We’ll want to look good whether we’re hosting a holiday event or attending one. We had fewer people to impress last year, but we need to step up our game this year. To look our best, we’ll turn to women’s styling tools, garment steamers, oral care products, and to relieve the stress of the holidays, massaging appliances.
Gifts that keep on giving
Consumers surveyed for our U.S. Holiday Purchase Intentions report said they expected to spend an average of $785 this year on gifts, and 31% of respondents said they planned to buy home products as holiday gifts this year. Home products are typically on the annual top holiday gifts lists and this year robotic vacuums, air fryers, single-serve brewing systems, massaging appliances, and electric toothbrushes (often purchased as a last-minute gift item) will be on the lists.
Home has always been our command central, and during the pandemic, it also became our sanctuary. This season our homes will give new meaning to the classic song lyrics, “there’s no place like home for the holidays,” and will be a place to celebrate and gather with family and friends. From my home to yours, have an extra special holiday season.