Netflix viewing hours in March 2023 grew 2% versus March 2022, driven by originals (+8% year over year). All five of March’s top watched series were originals, led by new action thriller The Night Agent. Psychological thriller You ranked #3 in series watched this month after releasing part 2 of season 4 on March 9. Ranking #3 was February’s top title, season 3 of the mystery drama OuterBanks. The season released on February 23 and continued strong viewership through March.
Hulu hours watched in March 2023 increased 31% year over year, driven by original (+56% year over year) and non-original (+18% year over year) viewership. Series viewership also drove growth in March, gaining 21% in hours watched compared to March 2022. The top five series watched were licensed shows currently airing on linear and releasing to the platform the next day. Viewership was led by season 19 of medical drama Grey’s Anatomy, season 4 of procedural drama 9-1-1: Lone Star, and season 6 of drama Station 19.
Amazon Prime Video hours watched in March 2023 declined 7% year over year, fueled by non-original viewership. Original viewership declined 2% year over year but accounted for all five top series watched in March. Musical miniseries Daisy Jones and The Six debuted on March 3 and was the top title watched with 19 million hours. The series released two to three new episodes weekly throughout the month. Season 2 of fantasy series Carnival Rowand season 1 of dark comedy Swarmalso released in March, ranking #2 and #4 for the month.
Netflix viewing hours in February 2023 grew 9% versus February 2022, driven by originals (+9% year over year). The top two watched series in February were originals. Season 3 of the mystery drama OuterBanks, which debuted on February 23, was the month’s top watched series, despite being on the platform for less than a week in February. Psychological thriller You ranked #2 in series watched this month after releasing part 1 of season 4 on February 9. Part 2 of season 4 released on March 9, and the show was renewed for a fifth and final season.
Hulu hours watched in February 2023 increased 32% year over year, driven by original (+67% year over year) and non-original (+29% year over year) viewership. Series viewership also drove growth in February, gaining 32% in hours watched compared to February 2022. The top five series watched on Hulu in February were all licensed shows currently airing on linear and released to the platform the next day. Viewership was led by season 5 of crime drama The Rookie, season 4 of procedural drama 9-1-1: Lone Star, and season 6 of medical drama The Good Doctor.
Netflix viewing hours in January 2023 grew 5% versus January 2022, driven by originals (+24% year over year). Non-original viewership declined 12%. The top watched series in January 2023 was original drama Ginny & Georgia. The second season of the series was highly anticipated since the first season released in April 2021. The first season ranked #2 in January as viewers rewatched or caught up before the new season.
Hulu hours watched in January 2023 declined 6% year over year, driven by less non-original viewership, as the platform lost NBC content that is being moved to NBCU’s SVOD platform Peacock. Original viewership grew 36% compared to January 2022, fueled by several new original series released in January. Biographical drama miniseries Welcome to Chippendales released on November 22, with new episodes releasing weekly through January 3. January’s top watched series was licensed anime series Dragon Ball Super, added to Hulu in October and bringing in 11 million hours in January.
Original hours watched grew 8% in January, led by several original series in the top five. The top watched series was season 3 of Tom Clancy’s Jack Ryan, which also ranked #1 in December. The series released all eight episodes on December 21 and brought in 33 million hours in January, over three times the hours of the #2 title. Two Freeveetitles, Leverage: Redemption and Judy Justice, rounded out the top five. Freevee viewership increased 67% in January compared to last year.
Source: The NPD Group/Subscription Video Track — Netflix, Hulu, Amazon Prime Video, U.S. (projected hours watched)
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