Netflix viewing hours in November decreased 5% month over month and 24% year over year. Year-over-year declines were driven by non-original viewership, down 39%. New limited original series Wednesday, a comedy horror series based on the Addams Family character Wednesday Addams, came out on November 23 and brought in 147 million hours. Other new original series included season 3 of reality show Love is Blind, season 4 of recently acquired drama thriller Manifest, season 5 of royal drama The Crown, and limited multilingual sci-fi series 1899, all of which all released in October and November.
Hours watched increased 17% year over year in November. Viewership for the month was driven by originals, with hours watched up more than 100% year over year. This was driven once again by the season 5 release of the original series The Handmaid’s Tale. Original series The Kardashians brought in half of the hours of The Handmaid’s Tale, with season 2 of the reality series coming out weekly through November 24.
Amazon Prime Video hours watched in November declined 32% versus last year. Declining viewership was driven by licensed content, which decreased 38% in hours watched compared to last year. Original hours watched grew 3% year over year, led by several original series. The top two series watched in November were season 1 of sci-fi weekly release series The Peripheral, which accounted for almost half of the total hours watched among the top 5 series for the month, and season 1 of The English, a western drama miniseries that released on Prime Video on November 11.
Netflix viewing hours in October decreased 8% month over month and 25% year over year. The decline was driven by non-original viewership, with hours watched down 35% year over year. Netflix original DAHMER – Monster: The Jeffrey Dahmer Story debuted in September and was the top-watched title that month and in October.
Hours watched increased 58% year over year in October. Viewership for the month was driven by originals, with hours watched up more than 200% year over year, driven by the new season of the original series The Handmaid’s Tale. Prior seasons of the show were all in October’s top 10 watched series, as viewers were catching up and rewatching with the new season.
Amazon Prime Video hours watched in October declined 10% versus last year. Declining viewership was driven by licensed content, which decreased 39% in hours watched compared to last year. Original hours watched grew 36% year over year, led by Lord of the Rings: The Rings of Power. The series began releasing weekly on Prime Video in September and was the #1 watched show in September and October.
Netflix viewing hours in September decreased 11% month over month and 8% year over year. The decline was driven by non-original viewership, with hours watched down 22% year over year. Original viewership increased 11% versus last month. Series viewership was led by DAHMER – Monster: The Jeffrey Dahmer Story, a new crime series that debuted on September 21.
Hours watched increased 48% year over year in September. Viewership for the month was driven by originals, with hours watched up 170% year over year and two original series in the top five. Season 2 of crime drama Only Murders in the Building was September’s top title, moving up from the #3 spot last month. Overall, series viewership grew 53% year over year, driven by licensed titles currently airing on linear.
Amazon Prime Video hours watched in September declined 37% versus last year, as more licensed titles left the platform. Original hours watched grew 4% year over year. The top five watched series and top viewed movie in September were originals.
Source: The NPD Group/Subscription Video Track — Netflix, Hulu, Amazon Prime Video, U.S. (projected hours watched)
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