Presenter: Mike Crosby, Industry Analyst, The NPD Group
Where: XChange 2022
When: Tuesday, August 23rd, 4:30pm – 5pm
Description: To make informed business decisions it is critical to know what is selling in the channel and why. In this session you will learn about trends impacting the B2B technology industry, as well as gain insight into how those trends are impacting sales at the vertical level, using NPD’s Vertical Reseller Tracking service. We will look at what categories are driving growth across top verticals, verticals that are growing most quickly, and even channel detail within verticals to understand where companies are making purchases (national service providers vs. e-commerce and office product dealers).