NPD Logo
  • Products
        • Products
          • Overview
          • Case Studies
        • Best-in-Class Data
          • Retail Tracking
          • Distributor Tracking
          • Checkout Omnichannel Tracking
          • Consumer Tracking
        • Prescriptive Analytics
          • Forecasting and Future of Series
          • Analytic Reporting
          • Segmentation
          • Checkout Buyer Analytics
          • Pricing Analytics
        • Industry Expertise
          • Overview
  • Industries
        • INDUSTRY EXPERTISE
          • Apparel
          • Appliances
          • Automotive
          • B2B Technology
          • Beauty
          • Books
          • Connected Intelligence
          • Consumer Technology
          • Fashion Accessories
          • Food Consumption
          • Foodservice
          • Footwear
          • Home
          • Home Improvement
          • Juvenile Products
          • Media Entertainment
          • Mobile
          • Office Supplies
          • Retail
          • Sports
          • Toys
          • Video Games
  • News

        • CHANGING TASTES REQUIRE SOLID DATA

          Changing consumer tastes are reshaping today’s marketplace. Stay updated with best-in-class data and industry expertise across more than 20 industries spanning retail, food, tech, and more.

        • Explore the Full Collection
        • News
          • Press Releases
          • Global Events
          • Blog
          • Insights
        • Trending
          • Now in Retail
          • Entertainment Top 10
          • In the News

        • INSIGHTS IN YOUR INBOX

          Subscribe and get key market trends and insights relevant to your industry.

        • Subscribe to our emails
  • Careers

        • OUR PEOPLE ARE OUR GREATEST ASSET

          The different experiences and perspectives of our people are at the heart of our success. Learn and work with some of the best in the market research industry. NPD offers opportunities in functions spanning client development to research science, with strong benefits, flexible work schedules, and a global outlook.

        • Careers
          • Careers at NPD
          • Life at NPD
        • Students
          • Summer Associate Program
          • Charter Program
        • Job Search
          • All Jobs
          • Client Development
          • Retail Business Group
          • Analytics
          • Operations
          • Global Technology
          • Research Science
          • Global Product Management
          • Corporate Functions
          • Fraud Alert
  • About

        • DATA-DRIVEN GROWTH

          The NPD Group offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world. With offices in 30 cities across the Americas, Europe, and Asia-Pacific, we help you measure, predict, and improve performance across all channels.

        • About Us
          • Overview
        • Our Customers
          • Manufacturers
          • Public Sector
          • Retailers
          • Financial Services
        • Our Team
          • Leadership
          • Industry Expertise
        • More
          • Offices
          • Diversity & Inclusion
          • NPD Certification
          • Sitemap
  • Worldwide

        • GLOBAL PRESENCE

          Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have operations spanning the Americas, Europe, and APAC. Connect with us at one of our offices across 30 cities.

        • Worldwide
          • Countries
          • Offices
          • Events
  • Login

        • Prestige Beauty Retailer Insights Report

          Beauty PrestigeBeautyReport
        • Login
          • Checkout
          • CREST Dashboards (US + CA)
          • Connected Intelligence
          • DecisionKey
          • Tableau Dashboards
          • Future of Series
          • Trend Tracker
          • Pricing Analytics
        • Resources
          • Client Center
  • Contact Us

Home > Insights > 35% of U.S. Consumers Own At Least One Smart Device

September 11, 2020

35% of U.S. Consumers Own At Least One Smart Device

Smart home device penetration has surpassed one out of every three U.S. consumers — 35% of U.S. consumers say they own at least one type of smart device.

Related Content

NPD

Nim Sharon Among Dealerscope’s “40 Under 40 Awards” Winners for 2021

NPD

Ben Arnold Featured on CT Lab’s 2021 Black Leaders in Consumer Tech List

The Experience Effect How Reemergence is Impacting Consumer Spend

The Experience Effect: How Reemergence is Impacting Consumer Spend

Want more?

Complete this form to hear from NPD.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.



  • About Us
  • Products
  • Industries
  • News
NPD Logo

© 2021 NPD Group

  • Terms of Use
  • Do Not Sell My Personal Information
  • Privacy Notices

Instagram Twitter YouTube LinkedIn
Industries Tracked
  • Accessories
  • Apparel (U.S. & Global)
  • Books
  • Commercial Software
  • Consumer Technology (U.S. & Global)
  • Footwear (U.S. & Global)
  • Housewares
  • Juvenile Products
  • Mobile Phones*
  • Movies
  • Office Supplies
  • Prestige Beauty (U.S. & Global)
  • Restaurants* (U.S. & Global)
  • Small Appliances
  • Sports Equipment
  • SupplyTrack® Food Distributors
  • Toys (U.S. & Global)
  • Video Games (U.S. & Global)

*Consumer survey-based dataset. All else, point-of-sale (POS).
Please contact us to learn more about our global data availability.

For a better read on how consumer preferences are shifting, learn about our Checkout service. Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice.